NOFO

Profile manual

This page serves as a manual for NOFO’s graphic profile. Here you will find guidelines for the correct use of the profile and associated tools/elements that build NOFO’s visual language. It is important to read these guidelines carefully before using the profile elements. The page also contains links for downloading logos, fonts and other elements that belong to the profile.

Feel free to contact us if you have any questions.

Shortcuts:

1. Introduction
2. Logo
3. Typography
4. Colors
5. Graphic elements
6. Examples

Keeping the seas clean

Norsk Oljevernforening For Operatørselskap (NOFO) is a membership organization for operating companies on the Norwegian continental shelf. Our main task is to fulfill our members’ needs for an efficient and robust oil spill response.

NOFO improves oil spill preparedness through the development and implementation of new technology. At the same time, we provide training, emergency preparedness and technology development on behalf of the operating companies.

The business started in 1978 with a few employees and the purchase of some equipment. The emergency response now consists of a large and competent organization with good access to oil spill response resources through its own equipment and a number of agreements with public and private actors. NOFO is always ready for action “For the sake of the sea”, and can immediately take action on behalf of its members by mobilizing equipment at sea and staffing its own emergency response centre.

Logo

The corporate symbol is made up of shapes from the sea, which symbolize the surface NOFO takes care of in their role as oil spill response. For the sake of the sea, NOFO works both to raise the level of knowledge in coastal and beach zone preparedness, and to reduce environmental damage along the Norwegian coast.

NOFO can proudly say that “Emissions from offshore activities in Norway have never reached land”, and works every day to ensure that this goal remains a reality.

The logo was redesigned in 2020, where both the logo symbol and text have been reinforced, and now communicates a more robust and further developed NOFO.

Download logo package

Margins

It’s important that the logo has a minimum amount of air to ensure good recognition and prevent other elements such as text from being interpreted as part of the logo, with potentially unwanted associations. Generally speaking, it also looks much better if there is enough air around it. The minimum air corresponds to the height of the capital N in NOFO around the entire logo.

Incorrect use of logo

It is not allowed to change the logo in any way. It should be used as you receive it. Examples of what NOT to do: scale the logo out of proportion, add or remove elements, change the color or appearance of the logo. If the logo is to be used on a dark color/background, a negative (white) logo should be used.

Typography

Typography: Calibri

Calibri is used consistently in all materials and communication. In cases where Calibri is not available, the support font Arial should be used.

Tip: If you are using the Adobe Typekit package, you can find and activate Calibri by clicking the button below the preview.

For web, NOFO currently uses Elza Text.

The fonts can be downloaded from Adobe Fonts.

Profile font: Calibri

Download from Adobe Fonts

Webfont: Elza Text

Download from Adobe Fonts

Primary colors

NOFO’s primary colors are blue and red. These colors are used in all overall communication and materials.

In addition, NOFO has acquired supporting colors that can be used on special occasions.

HEX #1D4289
RGB 29, 66, 137
CMYK 100, 80, 0, 4
PMS 7687 C

HEX #D50032
RGB 213, 0, 50
CMYK 0, 100, 79, 0
PMS 199 C

Support colors

Used when needed, for example as an additional color in a printed matter, to freshen up an advertisement or for use in graphs/presentations.

However, the supporting colors should never overpower the primary colors in the overall communication/surface.

Light brown

Hex #D7C4B7
RGB 215, 196, 183
CMYK 10, 19, 17, 0
PMS 4755 C

Rust red

Hex #9D432C
RGB 157, 67, 44
CMYK 3, 80, 84, 31
PMS 7593 C

Light blue

Hex #7DA1C4
RGB 125, 161, 196
CMYK 51, 23, 0, 1
PMS 645 C

Brown

Hex #866761
RGB 134, 103, 97
CMYK 33, 51, 46, 24
PMS 7615 C

Light green

Hex #249E6B
RGB 36, 158, 107
CMYK 76, 2, 68, 6
PMS 2417 C

Blue

Hex #4E769B
RGB 78, 118, 155
CMYK 71, 39, 10, 11
PMS 2159 C

Light rust red

Hex #DE8C59
RGB 222, 140, 89
CMYK 1, 48, 64, 3
PMS 2432 C

Green

Hex #006747
RGB 0, 103, 71
CMYK 93, 4, 75, 43
PMS 342 C

NOFO Red 40 %

Hex #FCADA6
RGB 252, 173, 166
CMYK 0, 39, 25, 0
PMS 199 C

RAL colors

Used when needed, for example as an additional color in a printed matter, to freshen up an advertisement or for use in graphs/presentations.

However, the supporting colors should never overpower the primary colors in the overall communication/surface.

Red

RAL 3002

Gul

RAL 1021

Variety

RAL 9005

The NOFO wave

Range + Coastal + Protect (oljelense)

The wave, as we call it at NOFO, is an element that represents several aspects of what we do. This element can be combined with text and images, on both white or blue backgrounds. Remember to use the correct version per background.

See examples of using the element below.

Download element

* Examples

* These are only examples, primarily of the use of the NOFO graphic element. It is important that the guidelines for each section are followed carefully, as these may be updated at a later date.

January 2021 – There has been a typography/profile font change that is not visible in these examples.

March 2021 – A change has been made to one of the primary colors (NOFO Red) that is not visible in these examples.

October 2024 – The graphic elements have now been updated with colors and fonts, as well as the layout of the slogan:

For
for the sake of the sea